100% genuine skincare, delivered across India

Privacy policy

Last updated 26 October 2026

Draft for review

This page is a working draft and has not yet been reviewed by a lawyer. Highlighted items are details we still have to confirm.

Your privacy matters to us. In short: we use your details to deliver your orders and run your account, we learn from what you browse to stock and recommend better products, we never sell your data, and you can ask us to show, correct or delete it at any time.

1. Who we are

SkinShop 24/7 (skinshop247.com) is run by [To confirm: registered legal name of the company], a [To confirm: company type, e.g. private limited company] with its registered office at [To confirm: registered office address] ("we", "us"). We decide why and how your personal data is used, so under the Digital Personal Data Protection Act, 2023 ("DPDP Act") we are the Data Fiduciary for it.

This policy explains what we collect when you browse or shop with us, why, who we share it with, how long we keep it and the rights you have. It applies to our website and any app or service that links to it.

2. What we collect

We only collect what we need to sell and deliver your order:

  • Account details: your name, email address, mobile number and password (stored only in scrambled, hashed form).
  • Delivery addresses: name, mobile number, flat or house number, area, landmark, city, state and pincode. If you use "Use my current location" or move the map pin, we also save the pin's position (latitude and longitude) with that address so the courier can find your door.
  • Orders and payments: what you bought, prices, GST invoices, delivery status, returns and refunds. Card, UPI and net banking details are entered on our payment partner's secure page; we never see or store your full card number, CVV or UPI PIN.
  • Your shopping activity: products you view, searches you make, items you add to or remove from your cart, and products you save to your wishlist, with the date and page. This is linked to a random visitor ID kept in a cookie and, when you are signed in, to your account. We only record it if you choose "Allow" when we ask; until then, and if you choose "No thanks", nothing is recorded.
  • Messages: what you write to our support team, including any photos or videos you send for a damaged or wrong item.
  • Technical data: your IP address, browser and device type, and the pages you request, which our servers record to keep the site running and secure.

We do not ask for health records or prescriptions, and we only sell products that don't need one. Please don't send us medical records through support; describe the issue in your own words instead.

3. Why we use it

PurposeData usedBasis under the DPDP Act
Taking, delivering and supporting your orders, including returns and refundsAccount, address, order and payment status, messagesThe order you asked us to fulfil (legitimate use, section 7(a))
Running your account, wishlist and saved addressesAccount details, addresses, wishlistYour consent when you create the account
Improving the shop: what to stock, which products to recommend or put on offer, and fixing searchShopping activity, visitor IDYour consent (you can withdraw it, see section 6)
Order and delivery messages by SMS and emailMobile number, email addressThe order you asked us to fulfil
Offers and newsletters, and an email reminder if you leave items in your cartEmail address, mobile number, name, cart contentsOnly with your separate consent (the optional tick box at sign-up or checkout); unsubscribe any time from the link in every email
Tax invoices, accounts and legal duties; preventing fraud and keeping the site secureOrder, payment and technical dataCompliance with law (section 7(c) and related)

We do not sell your personal data, and we do not use it to make decisions about you that have legal or similarly significant effects.

4. Who we share it with

We share only what each partner needs to do its job for us. They act on our instructions as Data Processors under contract.

PartnerWhat they doWhat they receive
Payment gateway (Razorpay)Processes online payments and refundsOrder amount, name, email, mobile number
Shipping aggregator and couriers (Shiprocket and its courier partners)Picks up, delivers and returns parcelsName, mobile number, delivery address, landmark and map pin, parcel details
SMS provider (MSG91)Sends sign-in codes and order updatesMobile number and the message
Email provider (Brevo)Sends order emails and, with consent, offers and cart remindersName, email address and the message (for cart reminders, the items in your cart)
OpenStreetMap services (map tiles from OpenFreeMap, address lookup from Nominatim) and India Post's pincode serviceShow the map and suggest an address for a pin or pincodeThe pin position or pincode and your IP address; never your name or contact details
[To confirm: hosting and database provider]Hosts our website and databaseAll data we store, encrypted in transit

We may also share data with government authorities, courts or law enforcement when Indian law requires it, and with a buyer of our business if it is ever sold, who must then honour this policy.

Some partners may store data outside India. When they do, we only use countries the Government of India has not restricted under the DPDP Act.

5. Cookies and similar storage

Cookies are small files your browser keeps for our site. We use only the ones below and no third-party advertising cookies.

NamePurposeKept for
_medusa_jwtKeeps you signed inUntil you sign out, up to 7 days
_medusa_cart_idRemembers your cartUp to 7 days
_medusa_cache_idLets pages load faster for you1 day
_medusa_pending_customerHolds your sign-up details while you verify your email1 day
_ss_vidA random visitor ID that links your shopping activity (section 2) across visits. Only set if you allow it1 year
_ss_consentRemembers whether you allowed shopping-activity tracking, so we don't ask on every page1 year
skinshop-wishlist (browser storage)Your wishlist while you are not signed in; cleared when you sign in and it moves to your accountUntil you clear it

To change your choice about shopping activity, use Cookie settings at the bottom of any page. Choosing "No thanks" there stops the tracking, deletes the activity recorded from that browser and removes the visitor ID.

You can delete cookies in your browser settings. If you block the sign-in or cart cookies, those features won't work.

6. Your rights

Under the DPDP Act you can:

  • Know what personal data we hold about you, how we use it and who we have shared it with.
  • Correct, complete or update it. Most details can be changed in your account.
  • Erase it, unless we must keep it by law (for example GST invoices).
  • Withdraw consent at any time, as easily as you gave it. This doesn't affect what we did before, but we may no longer be able to offer some services.
  • Nominate someone to exercise these rights if you die or become unable to.
  • Complain to our Grievance Officer, and if you are not satisfied, to the Data Protection Board of India.

To use any of these rights, email [To confirm: privacy contact email, e.g. privacy@skinshop247.com] from the email address on your account. We will reply within the time the DPDP Rules set, and may ask you to confirm your identity first.

7. How long we keep it

  • Account, addresses and wishlist: while your account is open. If you don't sign in or order for [To confirm: inactivity period, e.g. 3 years], we will tell you and then delete it.
  • Orders, invoices and payments: as long as Indian tax and company law requires, currently up to 8 years.
  • Shopping activity: 24 months, then deleted.
  • Marketing-email choice: your latest yes or no, with when and where you gave it, while you shop with us, so we can show what you agreed to. Cart reminders sent to you: [To confirm: reminder history retention, e.g. 12 months].
  • Support messages and photos: 2 years after the issue is closed.
  • Server logs: [To confirm: log retention period, e.g. 180 days].

8. How we protect it

We use reasonable security safeguards, including encrypted connections (HTTPS), hashed passwords, and access to customer data only for staff who need it for their work.

If a breach affects your personal data, we will tell you and the Data Protection Board of India as the DPDP Act requires, along with what happened and what you can do.

9. Children

Our accounts are for adults aged 18 or over. We don't knowingly collect data from children. If you believe a child has created an account, contact us and we will delete it.

10. Changes to this policy

We may update this policy as our services or the law change. The date at the top shows the latest version. If a change affects how we use data you have already given us, we will tell you by email or on the site before it takes effect, and ask for your consent again where needed.

11. Contact and complaints

Questions about your data: [To confirm: privacy contact email, e.g. privacy@skinshop247.com].

Complaints: our Grievance Officer, [To confirm: Grievance Officer's full name], at [To confirm: grievance email, e.g. grievance@skinshop247.com]. See grievance redressal for how complaints are handled.